5 tips for creating a Roll-up stand

Roll-up stands are an excellent way to stand out and advertise yourself to potential clients among competitors. A roll-up stand is easy to move, quick to set up, and is an excellent carrier of information. What should be considered when creating a roll-up banner design and production? In this article, we will summarize 5 things to pay attention to when creating a roll-up stand.

Roll-up stand design is definitely the first priority. A roll-up banner is a tool to attract customers, but in order to do that, the stand really needs to catch attention. Use colors, images, large texts, and interesting design solutions. You want the client to stop and really read and delve into your offer! Your roll-up stand should be easily visible from a distance and also coordinated with the rest of the company's design.

Placement of the company logo is important. It is best to place the logo at the top of the roll-up banner. The logo should be engaging, large, and noticeable. Even if a client doesn't come up to you, the company's logo will remain in their memory. Be sure to use high-quality images to prevent them from becoming blurred. The roll-up stand should create the best initial impression of your offer!

Understandable information. Of course, that we ourselves have so much to say about our product, company, and service. But in a roll-up banner, information must be as brief and concrete as possible. An image is worth a hundred words. Use it! Be sure also to follow this rule – from top to bottom, from left to right. In this way, the client will absorb the information, so create the layout to be clearly understandable. Highlight key information, especially emphasizing keywords. Use a font that is consistent with the company's overall image and avoid using too-small font sizes!

Roll-up stand intended use. It should be mentioned that the design of a roll-up banner will differ depending on its target audience. If it is a market where you are trying to sell your product, then the information should be as brief as possible because the goal is to attract a customer to come and stop at your stand. However, if you want to set up a roll-up stand with the aim of educating and informing passersby in a place where they can stop and read the text, then, of course, include more information!

Use Roll-up banners along with other advertising products. The roll-up stand is a good advertising medium to attract attention, but don’t forget to also use other forms of advertising. Utilize materials that a client can take with them – business cards, brochures, flyers, or even gifts with the company logo, such as pens or bookmarks. The most effective advertising will be created by the sum total of all products and if it leads to a lasting, positive experience for the client!

If you have realized that the roll-up stand is the marketing tool you need, SIA “Design and Printing” will help create the most effective and suitable stand for your needs! We offer not only banner production but also the creation of other typography and advertising presentation products. We will create an individually tailored design solution for any needs with high quality and at reasonable prices!

For more information please contact us by email - info@tipografijas.lv or call - +3712786328!