5 things to think about before designing company logo

A logo is more than just a symbol; it depicts the brand’s values and creates its visual identity. 
Its development is one of the first steps in establishing a company, and with its help, the company will shape its image. The logo will be displayed on brochures and business cards, as well as on websites, social network accounts, and many other marketing materials.
There are some very important aspects to consider before designing a company logo so that it can be used as a marketing tool and create a brand identity. 

Here are some tips to consider for any designer or client before developing a company logo:

1. Research and analyze business needs and goals:
If a logo is being created for a client, it is important to study and understand his business. What values does the company represent, and what message does it want to convey to its consumers? What are the right elements and colors? It starts with figuring out what the company sells and who its clients are. Once the relevant information is identified, it is much easier to choose the right colors, shapes, letters, lines, and symbols. And then the journey towards company logo development can begin. 
Always think about the company's history, which could give the logo a special edge. For example, McDonald’s famous golden arch, depicted in the logo as the letter M, was on one of the first McDonald`s restaurants, giving the logo a special meaning. If you want to associate the logo with your company’s history, it's important to consider - where and when the company was founded. Perhaps there was a unique element in architecture or the company owner that could shape the image and tell a story. 

2. Do not imitate popular brands:
While it is important to follow news, fashion, and trends in the design field, remember that a design that is popular now will not be after some time. The fashion of colors, shapes, and fonts changes. It is better to create your own unique design, which will have the company's special values, think about what no one else does. Design trends come and go, some of them are periodic and return over time, and as tempting as they may look at the moment, it’s mostly best to avoid them. We will help you choose an appropriate design for your company, here are some examples.  

3. Initially develop the company logo in black and white:
Choosing the right color palette can be very complicated, especially in the initial stages of design development. The color choices are unlimited. Therefore, it would be better to develop your design in black and white and then add colors. The design of the company logo must be impressive - both in color and black and white. Remember that the logo may be printed in black and white under certain circumstances, for example, when printing the company logo in newspapers. 

4. Pay attention to the logo size:
When developing a company logo, the scale of the logo is very important. The logo will be placed on advertising stands, posters, business cards, as well as in social networks, newspapers, and banners. The scale determines whether the design adapts and changes in different sizes and orientations. 
To ensure the logo fits all traditional and digital marketing aspects, make sure it looks good in all possible formats. Therefore, you should test your logo in both small and large scale formats. It is also useful to create multiple logo versions designed for various uses. 

5. Simplicity and proportionality:
Simple and easy-to-understand logos are often more effective than those overloaded with many details. The simpler the logo, the easier it is to achieve the golden ratio. It is a mathematical size, which is also used in art, making works balanced and proportional. Brands like Pepsi, Toyota, and Disney use it in their logos nowadays. 
Keep only those colors, shapes, lines, symbols, and fonts that are sufficient for communicating the message. Understand that less is more. The more elements you add to your logo, the more complex it becomes.

It is important to catch the consumer's eye, and it will be possible to achieve that when your company logo has a noticeable design that stands out. There are thousands of companies in the market attracting customer attention. But a successful company is one that has created a unique identity for itself. Your logo will