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6 menu design tips to increase business profit

11-05-2022
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Menus are another way to present a company's image in the eyes of a client. It will be one of the first marketing materials that clients see in a catering establishment. Clients should be able to tell what kind of catering awaits them in the restaurant just by looking at your menu. Make sure the menus are clean, professional, and simple, and very well represent your company's name. 
When trying new places, people often search for menus online, look at the menus displayed at the restaurant doors, or ask to see them as soon as they enter. This tends to be the only piece of paper that provides the client with all the information that will determine whether they will spend money on your business. 
Grouping and creating food lists takes time and effort, so you want to do it right.
 
Check out 6 menu design tips to increase profits for your catering business:
 
1. Write `tempting` food descriptions.
One of the most important aspects to sell more and convince customers to pay a higher price is a `tempting` food description. This is done so that the client imagines the food and drinks before ordering them. Think: “Pork tenderloin medallions in honey glaze
wrapped in cold smoked bacon, served with beet puree, sweet potato mash, and vegetable crisps” sounds much more appetizing than simply “pork medallions with vegetables.” 
The description will also give the client an idea of the quality of the food. Use words like – crunchy, sweet, bitter, dark, filling. 
 
2. Group foods.
Place your most expensive foods or drinks at the top of the list, this way, for those who want to buy them, it will seem much more reasonable. Also, arrange the two most expensive foods or drinks next to each other, making the cheaper one look much better, even if it is the second most expensive product in your business. Consider highlighting these options by adding a photo, heading, or frame. 
Very logical, but at the same time significant, is grouping foods by types (pizzas, salads, main courses, appetizers, soups, or desserts). This will make the menu look simpler, organized, and much more understandable to the customer.
 
3. Choose appropriate colors.
Different colors have different psychological effects, which will help set the mood of the restaurant. 
Make sure the colors match your company logo and are appropriate for the restaurant themes and quality. Choosing a black-and-white style, it will be associated with a black tie, symbolizing elegance and thus higher prices. Brown and yellow colors, on the other hand, are more associated with Western-style bars and grill restaurants. No matter the colors you want to use, make sure the text is easy to read, especially if the lighting is weak. 
 
4. Add photos to the menu. 
People's attention initially is always captured by photos, but it should be carefully considered whether to add them to your company's menu. Photos can be added to a little bit tell about the restaurant or highlight the most demanded products, as well as to show the company's most unusual offerings. No more than two photos should be used on one page to avoid cluttering the menu. 
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