A business card is one of the most essential marketing tricks to help maintain relationships with potential clients when attending conferences or participating in networking events. So how can you ensure that your business card reflects its owner in the best possible way?

 

 

Before designing your business card, it is important to know what size and orientation you want. The standard business card size is 90×50 mm. Its dimensions will affect both the text size and the amount of information included. Horizontal rectangular business cards are the most familiar to people, while vertical ones are less common but can be used to stand out from competitors. When choosing the shape and size of the business card, consider the nature of your business and the impression it creates – more traditional and well-known or unconventional and bold. 

 

A well-designed business card reminds people of the first meeting and encourages those interested in your products or services to contact or visit your website for more information. Choose colors and design elements that are associated with your business sector to make the business card easily recognizable. It is important to choose the right finish and paper, as it can let the client understand whether the company is the cheapest solution or offers a higher level of service. The chosen material can also indicate whether you are a new and fun company or an experienced business that has been operating for years. 

 

Most business cards are printed on paper. This is the most cost-effective business card printing technique. If you want to be a bit more creative, you can print on different materials such as transparent plastic, wood, metal, or magnet. Keep in mind that business cards need to be portable and easy to slip into a pocket. Be creative, remember your business values, and stand out among competitors. 

 

This might seem obvious, but it is important to remember that business cards are a printed material, so the basic principles of paper design apply:

• Do not place text and elements closer than 5mm from the edge of the business card, as when cutting the paper, it can be cut anywhere within a 5mm frame.

• To prevent the business card from having white edges, extend all background elements and colors to the edge of the paper;

• Do not place text and elements closer than 3-5mm from the cutting line. 

Check out the correct design principles here!

 

The sequence of contact information is important to consider. A classic text layout is as follows:

• Company name;

• Name, Surname;

• Job title;

• Contacts (email, phone number, social media, etc.)

Contact information is usually aligned to the right, left, or center. If there is a preferred method of contact (by phone or email), it can be highlighted with larger letters or more prominent placement. Remember, less is more. The business card should be easily understandable to anyone who receives it. Create a clean and neat impression. 

 

Use the back of the business card to remind about the meeting or make it more beneficial for the client. Put a calendar with highlighted important dates depending on what your business offers to the client. Put a regular code or QR code that leads to a special offer, add a map, add your picture or photo that reflects what's important to the company, you can add good reviews, especially from someone well-known in the industry, add a coupon, make it a magnet - anything that will help remember about the company. Be creative!

 

Before printing the business card, check it 3x. In the business card, contact information must be understandable, spelling must be correct, and the font readable. Use these tips to create the perfect business