How to attract a customer with a brochure?

In the rapid pace of daily life and business environment, it is not possible to be in multiple places at once, no matter how hard we try. However, a brochure that conveys information about your company can operate in multiple places at once and deliver information to potential clients.

A well-crafted brochure clearly and concisely introduces the advantages and necessities of a company or service in a client's life. However, if the brochure is not understandable to the client, they will choose a competitor's offer. Therefore, it is vitally important to collaborate with professionals in the development of this marketing tool.

Brochure design development is the first step in its creation. During its development, it is necessary to consider the company's field of activity and specifics, target audience, overall company style, and the types of products or services offered. It must be informative, yet at the same time engaging and easy to read. This can be achieved by using images, choosing the right colors, and dividing the text into easily readable blocks.

Main elements that should be included in the brochure are the headline, company logo and name, contact information, product and service descriptions, and reasons why the client should choose your offer. You can also include images and significant statistics or easily understandable graphics. 

The content of the brochure should also find a way to attract customers - for example, by including an engaging headline or offering a solution to a problem. An effective way to attract customers is also a call to action or expressing a special offer in the brochure - for example, offering a discount, a small gift, or a trial of the product.

Brochure layout is closely related to the brochure design development. After gathering information about the company, product or service, and developing a design sketch, the layout development is carried out. This means adjusting the text, graphic elements, and images to the required specifications, so that later the layout can be suitable for any type of printing production.

Finally, the last step in the process is brochure printing. Brochure printing jobs require selecting appropriate paper, considering the quality of the service, and also the price. Typically, a brochure is a sheet of paper printed on both sides, usually in A4 or A3 format, folded into two or more folds. Often, companies realize at the last minute that they need brochures. In such cases,  SIA “Dizains un Druka” offers to print urgent small and medium print runs within an hour after the layout submission.

Choosing SIA “Dizains un Druka” ensures that your brochure will have an attractive design, a properly developed layout, and be printed on quality and appropriate material. We are pleased to promote your professional growth by creating necessary and quality customer acquisition tools!